rural tourism

CONTENT IN PRESS

Journal of Rural Research 22 (2006) 117–128

www.elsevier.com/locate/jrurstud

Re-conceptualising countryside resources while countryside capital:

The case of rural travel

Brian GarrodÃ, Roz Wornell, Ray Youell

Institute of Rural Sciences, University of Wales Aberystwyth, Llanbadarn Grounds, Aberystwyth, SY23 3AL, UK

Abstract

Commentators tend to acknowledge that the country resource has become increasingly susceptible to pressures as a result of an ever before wider selection of economic, cultural, political and environmental influences. This newspaper focuses on the situation of rural tourism in illustrating the benefits of implementing a lasting development method to identifying suitable policies and strategic action plans to assist in addressing these increasingly complex difficulties. The central proposition is that much may be achieved in raising the profile of rural travel and leisure and the nature of the interdependence with rural resources by re-conceptualising the rural useful resource as a sort of ‘capital asset' of the country tourism market. Drawing on recent thinking by simply ecological those who claim to know the most about finance, an approach based upon the concept of the capital guideline is set out. The paper then sets out some of the benefits of re-casting the rural resource as ‘countryside capital', using two case-study vignettes by using illustration. A serious conclusion is the fact re-conceptualising the agricultural resource as countryside capital provides a more holistic and integrated comprehension of the rural tourism production program, which will be necessary if rural communities in order to capture more effectively the potential benefits rural travel and leisure has to offer them. This, in return, enables a much clearer assemblage of the rationale for public-, private- and voluntary-sector expenditure in countryside resources being made. ur 2005 Elsevier Ltd. Every rights arranged.

Keywords: Non-urban tourism; Continuous capital procedure; Countryside capital; Investment; Promotional images

1 . Introduction

One of the few things that rural bloggers would

apparently agree on presently is that the countryside is

at the moment undergoing a period of unmatched change

(Blunden and Curry, 1985; Robinson, 1990; Allanson

and Whitby, 1996; Ilbery, 1998; Napton et approach., 1999). one particular

ÃCorresponding writer. Tel.: +44 1970 621638;

fax: +44 1970 611264.

E-mail treat: [email protected] alternating current. uk (B. Garrod).

one particular

This is not to suggest that virtually any degree of opinion has been reached among rural commentators regarding the nature and extent of such adjustments. In the UK, for example , the problems facing rural areas are said to range from the unclear future of farming and improved pressures upon farmers to diversify their very own activities, for the lack of cost-effective housing in rural areas and the slip of suburbanisation, to problems relating to the out-migration of younger people and transfer problems in rural areas (Countryside Company, 2003a). Hodge and Monk (2004), on the other hand, argue that various generalisations about changing conditions in ‘rural England' depend on essentially

0743-0167/$ - find front subject r 2005 Elsevier Limited. All rights reserved. doi: 10. 1016/j. jrurstud. june 2006. 08. 001

Moreover, the pace of change is considered

increasing, making it ever more difficult for country

decision producers to address the challenges they can be being

presented with. The significantly complex and interconnected characteristics of these issues has led freelance writers such as Marsden (1998) to hire the term ‘rural restructuring' to reflect the fundamentally diverse nature in the changes that are now going on in the countryside. 2

This complexity and interconnectedness is said to

increase the potential for conflicts to arise (Butler

ainsi que al., 1998), so that progress in getting together with any one of

the specific challenges identified would seem undoubtedly

to detract from initiatives to address a number of of the

other folks. This tends to encourage some that trade-offs

(footnote continued)

fallacious presumptions, and warn against over-simplification of the coverage...

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