CONTENT IN PRESS
Journal of Rural Research 22 (2006) 117–128
Re-conceptualising countryside resources while countryside capital:
The case of rural travel
Brian GarrodÃ, Roz Wornell, Ray Youell
Institute of Rural Sciences, University of Wales Aberystwyth, Llanbadarn Grounds, Aberystwyth, SY23 3AL, UK
Commentators tend to acknowledge that the country resource has become increasingly susceptible to pressures as a result of an ever before wider selection of economic, cultural, political and environmental inﬂuences. This newspaper focuses on the situation of rural tourism in illustrating the benefits of implementing a lasting development method to identifying suitable policies and strategic action plans to assist in addressing these increasingly complex difficulties. The central proposition is that much may be achieved in raising the proﬁle of rural travel and leisure and the nature of the interdependence with rural resources by re-conceptualising the rural useful resource as a sort of ‘capital asset' of the country tourism market. Drawing on recent thinking by simply ecological those who claim to know the most about finance, an approach based upon the concept of the capital guideline is set out. The paper then sets out some of the beneﬁts of re-casting the rural resource as ‘countryside capital', using two case-study vignettes by using illustration. A serious conclusion is the fact re-conceptualising the agricultural resource as countryside capital provides a more holistic and integrated comprehension of the rural tourism production program, which will be necessary if rural communities in order to capture more effectively the potential beneﬁts rural travel and leisure has to offer them. This, in return, enables a much clearer assemblage of the rationale for public-, private- and voluntary-sector expenditure in countryside resources being made. ur 2005 Elsevier Ltd. Every rights arranged.
Keywords: Non-urban tourism; Continuous capital procedure; Countryside capital; Investment; Promotional images
1 . Introduction
One of the few things that rural bloggers would
apparently agree on presently is that the countryside is
at the moment undergoing a period of unmatched change
(Blunden and Curry, 1985; Robinson, 1990; Allanson
and Whitby, 1996; Ilbery, 1998; Napton et approach., 1999). one particular
ÃCorresponding writer. Tel.: +44 1970 621638;
fax: +44 1970 611264.
E-mail treat: [email protected] alternating current. uk (B. Garrod).
This is not to suggest that virtually any degree of opinion has been reached among rural commentators regarding the nature and extent of such adjustments. In the UK, for example , the problems facing rural areas are said to range from the unclear future of farming and improved pressures upon farmers to diversify their very own activities, for the lack of cost-effective housing in rural areas and the slip of suburbanisation, to problems relating to the out-migration of younger people and transfer problems in rural areas (Countryside Company, 2003a). Hodge and Monk (2004), on the other hand, argue that various generalisations about changing conditions in ‘rural England' depend on essentially
0743-0167/$ - find front subject r 2005 Elsevier Limited. All rights reserved. doi: 10. 1016/j. jrurstud. june 2006. 08. 001
Moreover, the pace of change is considered
increasing, making it ever more difﬁcult for country
decision producers to address the challenges they can be being
presented with. The significantly complex and interconnected characteristics of these issues has led freelance writers such as Marsden (1998) to hire the term ‘rural restructuring' to reﬂect the fundamentally diverse nature in the changes that are now going on in the countryside. 2
This complexity and interconnectedness is said to
increase the potential for conﬂicts to arise (Butler
ainsi que al., 1998), so that progress in getting together with any one of
the speciﬁc challenges identiﬁed would seem undoubtedly
to detract from initiatives to address a number of of the
other folks. This tends to encourage some that trade-offs
fallacious presumptions, and warn against over-simpliﬁcation of the coverage...
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